“Being busy is not the same as being effective. Stop doing things that don’t move the needle.”
– Alex Hormozi
I’ve been talking a lot lately about something I call the mucky middle. It’s that messy, sticky part of your business where so many leaders get trapped. It’s not exciting, it’s not glamorous, and it doesn’t make the top headlines – but it’s where most people spend their days.
Here’s the truth: Your organization runs on two engines. And if either of them sputters, the whole locomotive slows down.
Engine 1: The People Engine (Operations)
This is execution. Training. Development. Quality control. Accountability. Making sure the promises you sell are delivered. If your role is operations, you are the lifeblood of this engine – keep it rocking. Every process you improve, every team member you train, every standard you hold, fuels the business. Without a strong people engine, nothing else moves.
Engine 2: The Sales Engine (Revenue, Relationships, Connection)
This is the engine that sells. It’s relationships, community, love for your clients, and influence that drives growth. If your role is in sales, business development, or client experience, you are the fuel for this engine. Every connection you deepen, every deal you close, every relationship you nurture keeps the locomotive moving forward. Without it, the business can grind efficiently, but it won’t ever expand.
The Mucky Middle (Support Roles)
Then there’s the middle. Admin, HR, accounting, scheduling, customer service – everything behind the scenes that keeps both engines running. The middle doesn’t always feel exciting, but it is the glue. It’s where leaders find structure, stability, and support. Without it, the engines falter. So if your role is in the middle, own it, master it, and take pride in the fact that you enable everything else to happen. If your role is sales or operations, let the middle leaders do what they do best, and you focus on your engine that helps to propel the organization forward!
Robert Herjavec said “The key to success is simple: focus on what you do best, and get help with everything else.”
Your Call as a Leader
The engines move the business. The middle holds it together. Your job, as a leader, is to make sure everyone is aligned, including YOU!
Operations? Keep the people engine rocking. Build your team, enforce quality, train relentlessly, hold accountable to metrics and expectations.
Sales and client-facing roles? Keep the revenue engine roaring. Cultivate relationships, create connections, build and represent the brand in the community, bring opportunities, close deals.
Support roles? Own the middle. Organize, structure, stabilize, and empower the engines to perform at full speed.
Stop glorifying being busy in the middle. Busy doesn’t mean progress.
Take inventory on the tasks and people that are consuming the bulk of your time. Focus on impact. Align priorities. Celebrate the engines, and the people who make them run. Because the team that moves forward isn’t the one stuck in the muck – it’s the one with engines roaring and a team fully owning the heck out of their lane.